I doubt climbing that tall of a cliff by rope was an easy task (I had problems climbing the rope in gym class), climbing it without a rope seems impossible. But the lesson to be learned comes from Westley. There are so many classic moments in the movie from this scene. Lesson 3: No matter how insane a problem may seem, there is always a way to tackle it. In other words, it’s not the words we use, but the emotion we evoke. It sets us apart from the rest while still letting them know what it is that we do. Its appeals to the reader, it makes them feel that their Local presence would be better, cooler, sexier than if they went with someone else. No other Local SEO company states that they can make Local sexy. It’s saying the same thing as everyone else, we do Local search marketing, but it makes us unique. Again, I’d like to use Nifty as my case (seeing as I have intimate knowledge of the how and why it was written the way it was). You need to set yourself apart from them. Why? Because, unless you invented your market, there are hundreds just like you offering the same service. So how does this apply to content? Crafting your Unique Selling Proposition is all about how you say it, not what you say. So even when she pushes him down the ravine, hoping he dies, those three words make her throw herself down after him. Which begs the question, how could he be telling her he loved her, if he never actually said the words? The Answer? It was in the way he said, “As you wish”. Come to find out, what he was really saying was “I love you”. And every time he talks to her he says the same thing, “As You Wish”. He loved her from the moment he laid eyes on her. And it’s the perfect common ground to introduce the idea that Local Search is a necessary part of an online presence. It’s an experience that we can bond over. Which of us can’t relate to that image? I suppose there are a few good-looking, high school class presidents that don’t know what it’s like to be awkward and nervous when introducing themselves, but for most of us it’s a familiar emotion. We open our website with a nerdy guy introducing himself. I’d like to use Nifty Marketing as an example here. So when you’re creating content for your website, start with something familiar, something that connects you, in a very personal way, to your readers. And when we feel that way, we want distractions, we want to escape, and reading a fairy tale is just such an escape. We all know what it’s like to lie in bed and feel crappy. The movie opens with an experience we can all relate to. So how do they get us sucked into the story? By using a scenario we all are familiar with: being sick in bed. Pirates, to-the-death mind battles, a machine that sucks your life away, we need to suspend our belief long enough to discount the improbable nature of its plot (that includes the ROUSs). The main story of The Princess Bride is a little hard to believe. I may be updating this post as I find more pearls of wisdom in this classic movie).
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